Guideline on Health Food Exportation to China

Background

Chinese consumer’s consumption of health food was far below that of developed countries in the past. However, presently the demand is increasing rapidly because of the aging aggravation, government encouragement, accelerated urbanization and other drivers. China is recognized as the largest and fastest growing health food market which has huge potential. What’s more, Chinese consumers' preferences for imported health food and Chinese government’s favorable policies on imported products have brought great opportunity to foreign health food companies. Therefore, 2018 is the good time for foreign health food companies to enter the Chinese market. However, it is obvious that the different cultures and regulations will cause exportation barriers for oversea health food companies.

Under this circumstance, CIRS Food Technical Team decides to prepare a guideline on health food exportation to China. This Guideline focuses on the updates of health food regulations in China, the supervisory mechanisms as well as the future trends and gives an in-depth interpretation to the health food policies, the supervision on health food in China as well as the impacts on enterprises. CIRS aims to deliver information concerning the health food regulations in China to enterprises both at home and abroad, so that these enterprises can better understand the management trends of food regulations in China.

The Guideline can be divided into six parts, they are:

Section 1: Information to Know before Health Food Exportation to China

Section 2: How Many Health Food are Registered in China?

Section 3: Health Food Regulation in Present and Future

Section 4: Timeline and Budget for Health Food Access to the Chinese Market

Section 5: How does Chinese Government Supervise the Health Food?

Section 6: Cross-Border E-Commerce (CBEC): New Opportunity for Imported Health Food to Enter the Chinese Market

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Editor:

CIRS Food Technical Team: Established in 2012, CIRS Food Technical Team has more than 80% masters with degrees of Food Safety or Food Engineering and more than 50% members from oversea renowned universities. Since it was founded, based on the rich experience of regulatory compliance and deep understanding of Chinese food regulations and industry, food specialists have made comprehensive and reasonable solutions for many oversea food companies to complete Chinese food regulatory compliance progress.

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